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Mori campaign photography

Who we are

Mori's idea started with a need for a change. A desire to express bold ideas without boundaries and limitations. We want to provide the opportunity to see the world through our shades.

[ 01 ] The idea

Step into the future

Step into the future with Mori, where timeless elegance meets cutting-edge style. Discover our collection of meticulously crafted sunglasses, designed to elevate your look with confidence and flair.
Discover the essence of Mori: Where every detail embodies the spirit of modern luxury — Creativity.

Mori.Optical

The world looksbetter

behind our frames

Italian acetate frames

What we hold to

Values

  1. [ 01 ]

    Made to be worn

    A frame that sits in a drawer has failed. Every shape is weighted, balanced and finished so it stops being noticeable after an hour.

  2. [ 02 ]

    One material, done properly

    Italian cellulose acetate throughout. No coatings pretending to be depth, no plated metal that wears through at the temple.

  3. [ 03 ]

    Protection is not an upgrade

    Full UVA and UBV protection on every lens in the range, prescription and non-prescription alike. It is not a line item.

  4. [ 04 ]

    Bold without shouting

    The adventurous choice is in the silhouette, not the branding. You will not find a logo on the front of a Mori frame.

Mori campaign portrait, optical frames

Eleven days from block to lens

Craft

  1. [ 01 ]

    The block

    Cellulose acetate arrives as a solid sheet, colour running the full depth rather than sprayed on the surface.

  2. [ 02 ]

    Milling

    The front and temples are cut from the sheet on a five-axis mill, then hand-filed at the bridge.

  3. [ 03 ]

    Tumbling

    Eleven days in rotating drums with wood pellets and polishing paste. This is what removes the edge.

  4. [ 04 ]

    Glazing

    Lenses are cut to the frame, not the frame to the lens. Every pair is fitted individually.

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