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Madetobeseenin

The world looks better behind our frames.

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Mori SS2024 campaign

Italian acetate frames

Built for the light
you live in

Discover SS2024

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7 categories

Featured collections

Italian acetate, cut in Milan
[ 05 ] Craft

Italian acetate, cut in Milan

Every frame starts as a block of cellulose acetate and is milled, tumbled and hand-polished. Eleven days from block to lens.
How they're made
One lens, every light
[ 06 ] Protection

One lens, every light

Full UVA and UBV protection across the range, with a mineral coating that holds its clarity through salt, sand and season.
Lens technology

Italian acetate frames

The world looksbetter

behind our frames

100% UVA+UBV protection

The film

Shot across a single day in Ibiza, on the frames from the SS2024 collection. Four minutes, no dialogue.

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